Everton has underlined its ongoing commitment to ensuring football is affordable for young families with the introduction of a range of new, simplified match-by-match ticket prices.
The Blues’ 2019/20 match-by-match prices, revealed today, include a Junior ticket that costs just £15 – a reduction on the average cost of £21 in 2018/19.
The new, simplified pricing structure sees the introduction of three distinct Adult ticket price points that are applicable for all 19 Premier League fixtures - signalling the end of category-based pricing.
The lowest-priced Adult ticket in 2019/20 is £35 – down from the previous lowest price of £38 last season – and is applicable for all Adult tickets purchased in the Family Enclosure or Paddock.
It means a combined Adult and Junior ticket price in the Family Enclosure is now just £50 - a £7 reduction on last season’s category B price and £13 less than a Category A match.
Junior match tickets in all other areas of the ground now cost £20. The new clear and consistent pricing structure is in line with a pricing policy that has seen an Under-11 Season Ticket price frozen at just £95 since 2012 and at £149 for Juniors aged 11 to 17 in all areas of the ground since 2016.
Everton’s drive to ensure Goodison remains accessible for young families is reflected in the Club’s record-breaking Season Ticket retention numbers for the forthcoming season.
The retention of Kids and Junior Season Tickets for 2019/20 is an impressive seven per cent and nine per cent up, respectively, on the five-year average. It means that, for the forthcoming Premier League season, more than 5,000 Season Ticket Members in the stadium every matchday will be 18 or under. There are also more than 3,000 aged 18 to 24 benefiting from the specially tailored and tiered pricing model for Young Adults.
Adults purchasing a match ticket for the Howard Kendall Gwladys Street End, Top Balcony or Lower Bullens in 2019/20 will pay £43 for all games.
The Sir Philip Carter Park Stand, Main Stand and Upper Bullens Adult price is £49.
Prices for supporters aged 65 and over are £30 across all areas of the ground.